When you know exactly what you sell, and your client doesn't.
Slow Cooking / Work design
A software group had spent ten years growing quickly: new countries, new partners, a series of acquisitions. Every one brought better technology, clients and expertise into the building.
It also brought something nobody had designed. Each acquisition arrived with its own culture and its own way of working. The company thought of itself as highly collaborative. It was also, quietly, highly competitive with itself.
“There is no shared vision.”
Sales ran on individual quotas. The largest and most complex clients were covered by several salespeople calling on different divisions, without knowing about each other. Product management and development were turned inward and rarely saw a client at all.
“I have my own quotas to hit. I can't afford to spend time helping other people hit theirs.”
The trust was there. The goodwill was there. What was missing was a system that made collaborating rational, and objectives that were shared rather than divided.
What we found
- The board. Fourteen executives who were not aligned, and fourteen organizations underneath reproducing exactly that.
- The interface between sales and product. High interdependence, low connection.
- The client journey. It was assembled by whichever division got there first.
- The incentives. Collaboration was requested and individual results rewarded. Where those disagree, the reward wins.
What the diagnosis gave them
A map of how the company actually worked, next to the one on the chart. The internal connections ranked by what strengthening each one would return. A baseline, so that change could be measured rather than claimed.
Our recommendation was to wait for ongoing leadership changes to settle before aligning objectives and incentives. The diagnosis gave the company a map and a baseline for that next step.
Talent was never the problem. What the company was missing was a way for fourteen people to think like one client.
