Two perspectives on the same problem
Business strategy and design work on your problem at the same time. We connect how the organization creates value with how people think, decide and work together.
04 / Why usMAKE COLLABORATION WORK
WHY WORK WITH US01
Strategy consulting meets design.
Organica was founded by two people with complementary backgrounds in business strategy and design. Together, they connect how organizations create value with how people think, decide and work together. Their approach to Work Design brings structure and collective imagination together to rethink how work happens.
We start with your problem
Every project starts with the result that is not happening. The method adapts to your challenge.
Collaboration connected to results
Our experience spans strategy, business development, customer experience and design. We work with the people who own the results.
A proven methodology
Organica is a certified partner of Smarter Collaboration International and the first in Portugal certified in its methodology.
The depth your challenge needs
Deep change when the problem is structural. A single, well-designed moment when that is what the team needs.
You can see what changed
We agree on the outcomes and the evidence that will show progress, so you can judge the value of the work.
THE FOUNDERS02
Different perspectives.
One shared purpose.
Catarina Jervell
Co-founding partner · Strategy & Organization Design
An economist and a former strategy consultant at Accenture, Catarina went on to work in business development and customer experience at MEO, Majora, Techstars and Portugal Ventures.
She holds a Master’s in Economics from Católica and is a Master Practitioner in Organization Design (EODF), with training in negotiation at INSEAD and service design at THNK.
She brings the business view: how value is created, how decisions are made and what an organization really rewards.
kat@organica.work
João Artur Peral
Co-founding partner · Strategy & Collaborative Design
A strategic designer and facilitator, João holds an MA in Design from the University for the Creative Arts (UK) and teaches Strategic Design at IADE.
His work brings together design, strategy and creative collaboration, drawing on experience leading creative teams and working in communication and business management.
He brings the design view: how to get people with different expertise to think, decide and create together, using design, illustration and improvisation.
jap@organica.workSEE IT IN PRACTICE03
The work behind the words.
Read how we make collaboration problems visible and help people build a way forward.
Read our Collaboration StoriesLET’S TALK06